Metadata-Version: 2.1
Name: cymmm
Version: 0.1.0
Summary: a package for mmm.
Home-page: https://github.com/hammer-mt/VEX-MMM
Author: Michael Taylor
Author-email: gaozhan19930729@gmail.com
License: MIT
Platform: UNKNOWN
Classifier: License :: OSI Approved :: MIT License
Classifier: Programming Language :: Python
Classifier: Programming Language :: Python :: 3
Classifier: Programming Language :: Python :: 3.6
Classifier: Programming Language :: Python :: Implementation :: CPython
Classifier: Programming Language :: Python :: Implementation :: PyPy
Requires-Python: >=3.6.0
Description-Content-Type: text/markdown
License-File: LICENSE


# Vex MMM

### Open source library for building Marketing Mix Models.

Built for my own consulting projects and [www.vexpower.com](www.vexpower.com).

If you're new to MMM, learn by doing it in GSheets first ([link](https://www.saxifrage.xyz/post/econometrics-gsheets)).

Feel free to use for commercial and non-commercial uses (MIT License).

Contact me to contribute! [https://twitter.com/hammer_mt](https://twitter.com/hammer_mt)

Contributions Needed:

- Weibull Adstocks ([example](https://facebookexperimental.github.io/Robyn/docs/step-by-step-guide#guidance-to-set-hyperparameter-bounds))
- Media Optimization ([example](https://facebookexperimental.github.io/Robyn/docs/step-by-step-guide#using-the-budget-allocator))
- Bayesian Hierarchical Models ([example](https://research.google/pubs/pub45999/))


