nosetests
sed -i -e 's/-SNAPSHOT//' src/petlx/__init__.py 
version=`grep VERSION src/petlx/__init__.py | sed -e "s/.*VERSION[ ]=[ ]'\(.*\)'/\1/"`
echo $version
git commit -a -m v$version
git push
git tag -a v$version -m v$version
git push --tags
python setup.py register sdist upload
# increment version and add -SNAPSHOT in src/petlx/__init__.py
git commit -a -m 'increment version'; git push
# activate version at rtfd
# notify
